Start free. Pay for a level when your startup is ready for it.
No credit card required. Basic is free forever.
Basic
New founders, idea phase
Free
Start freeIncludes:
- Included: The Basic level of the journey
- Included: AI helper: with the code in the book
- Included: Free: you work on your own with the book summaries. The AI helper opens with the book Lean Innovation 3.0, the code is inside. Personal AI Co-CEO from Bronze, in the platform and in Telegram.
- Included: Your startup page and team
- Not included: Mentors on your steps
- Not included: Level review and certificate
- Not included: Readiness for investors and a data room
- Not included: Client CRM and unit economics
- Not included: New markets with partners
Bronze
Customer discovery and business model
Write to usWas €500€250Launch price
Includes:
- Included: The Bronze level of the journey
- Included: Personal AI Co-CEO: first month included, then €30 per month, on your own Claude subscription (Pro is enough to start)
- Included: Your startup page and team
- Included: Mentors on your steps
- Included: Level review and certificate
- Not included: Readiness for investors and a data room
- Not included: Client CRM and unit economics
- Not included: New markets with partners
Silver
Minimum Sellable Product: specification, first product, go-to-market
Price on request
Write to usIncludes:
- Included: The Silver level of the journey
- Included: AI support: no daily limit
- Included: Team of AI agents: €500 a month, or €50 a month plus 5% equity for startups we select
- Included: Your startup page and team
- Included: Mentors on your steps
- Included: Level review and certificate
- Included: Readiness for investors and a data room
- Not included: Client CRM and unit economics
- Not included: New markets with partners
Gold
Local product-market fit
Price on request
Write to usIncludes:
- Included: The Gold level of the journey
- Included: AI support: no daily limit
- Included: AI Co-CEO and AI agents: price on request
- Included: Your startup page and team
- Included: Mentors on your steps
- Included: Level review and certificate
- Included: Readiness for investors and a data room
- Included: Client CRM and unit economics
- Not included: New markets with partners
Platinum
Global product-market fit and scaling
Price on request
Write to usIncludes:
- Included: The Platinum level of the journey
- Included: AI support: no daily limit
- Included: AI Co-CEO and AI agents: price on request
- Included: Your startup page and team
- Included: Mentors on your steps
- Included: Level review and certificate
- Included: Readiness for investors and a data room
- Included: Client CRM and unit economics
- Included: New markets with partners
Personal AI Co-CEO from Bronze: first month included, then €30 per month; your own Claude subscription, Pro ($20) is enough to start. We do not sell it.
Not sure where to start? We suggest a level when you sign up.
Prices in EUR. Payments are processed securely by Stripe. Refunds: see Terms.
Mentors and investors join free after verification Apply
Frequently asked questions
What is a level?
A level is one stage of the journey: a set of steps that proves one thing about your startup. There are five, Basic, Bronze, Silver, Gold and Platinum, and each opens when the one before it is done.
What does Basic give me for free?
The whole Basic level (your idea, team, competitors, a one-paragraph pitch and a presentation), your startup page and team. You work on your own with the book summaries; the AI helper opens with the book Lean Innovation 3.0, the code is inside. Your personal AI Co-CEO starts on Bronze, in the platform and in Telegram. No credit card, and Basic stays free forever.
What do the paid levels cost?
Bronze is €250 at launch instead of €500. Silver, Gold and Platinum: price on request, write to us. Prices are in EUR and payments go through Stripe.
Can I get my money back?
Yes, a full refund within 14 days of payment, as long as you have not sent that level for review yet. The review is the service, so once a level is sent for review it can no longer be refunded. Write to us to cancel.
Who checks my levels?
When the CEO completes a level, the AI Co-CEO reviews every step and the Startup Mastery team looks at it, within 24 hours. The next level opens when the review is approved; if something needs work, you get comments on the steps. Mentors confirm local and global product-market fit.
When does the next level open?
Bronze, the first paid level, opens when the team grants you access: request it after Basic, or pick Bronze when you sign up. Each level after that opens when the review of the level before it is approved.
What do investors see?
Nothing until you decide. Your startup is private by default. If you choose “Approved investors only” or “Fully open”, approved investors see your startup card and progress. Your data room opens to an investor only after you grant access and the investor accepts the NDA.
Is my idea safe?
Your startup is private by default: only your team, the mentors you invite, our team and the regional managers of your program see it. Our staff sign in with two-factor authentication, every staff look at your data and every data-room download is logged, and data-room PDFs carry the downloader’s name on every page. We never sell your data.
Does the AI Co-CEO build my startup for me?
No. It suggests the next step and drafts content, but every suggestion is a draft until you approve it. The founder always decides.
What does the personal AI Co-CEO cost?
Personal AI Co-CEO from Bronze: first month included, then €30 per month; your own Claude subscription, Pro ($20) is enough to start. It works in the platform and in Telegram. If your Claude plan reaches its limit, your AI Co-CEO tells you when it continues; only if that happens often does Max ($100) make sense.
How do mentors and investors join?
Free. They apply when signing up, and the Startup Mastery team verifies every mentor and investor before they can work with startups.
Ready to build your startup with an AI Co-CEO?
Join 262 founders already on the platform. Start on the Basic level, free, always.